For over 40 years, LEGO® Education has focused on making learning fun and impactful. With a hands-on approach, LEGO Education works with teachers and educational specialists to deliver playful learning experiences with a focus on STEAM principles that help build 21st century skills in students of all ages.

To help launch their LEGO Education SPIKE™ Prime set, we created a campaign based on an insight that emerged from research: kids aren’t afraid to fail. The integrated campaign shows how important it is to capture, preserve and harness the natural inclination that kids’ have to keep trying, and the power of LEGO Education solutions to inspire and motivate them.