Business has changed more in the past two years than the previous two decades, and the pace continues to increase. To capitalize on the growth potential of this moment, we worked with ODP Business Solutions™, the name of what was formerly the Office Depot Office Max B2B sales organization, to launch a comprehensive brand campaign announcing the new name and defining the value ODP offers business customers.

Through this new brand launch, ODP asks the big questions organizations face and positions itself as the trusted partner to answer them. The campaign showcases ODP’s products, services, and support built for businesses’ unique needs and helping them adapt to the ever-evolving world of work.

From a new brand identity and comprehensive brand guidelines, to brand videos, organic and paid media, sales enablement, and more, Doremus has supplied ODP with the tools to help internal teams and customers thrive.